 |
 |
 |
 |
 |
 |
 |
 |
PR Fuel: Public Relations News & TipsTurn the Economic Downturn into Good PR - Amtrak, Greyhound and other outfits as diverse as the Fort Worth Cats minor league baseball team and Burpee seed company illustrate how a bit of well-timed and -tuned PR can be a boon during an economic bust. Help Wanted - Mental Health Professionals Only - When applying for a job in a field like PR, you're representing yourself - and that means you're already on trial. Balancing Act - Whatever did the lovely Violet Blue do to raise the hackles of the Boing Boing crew? The world may never know, but the controversy provides a moment to consider the consequences of withholding information from the press and the public. Purely Provincial - Provincialism can work against PR efforts because it shines a light on attitudes and ideas that may be foreign to others or that play into stereotypes. The Midnight PR Massacre - Baseball fans will go to the games regardless, but the media won't soon forget what's already being called "The Midnight Massacre." Green PR - Ditch the pizza? For PR firms, it isn't easy being green. The Eight Worst (or Most Challenging) PR Jobs - So you think your job is hard? Try being a public relations person for one of these companies or organizations. Ex-White House Flack's Leap of Faith Backfires - As the public voice of a company or organization, PR people are often the ones who have the most to say and the least real information. It can be a dangerous leap of faith to make. Same as It Ever Was - When was the last time you used a payphone, faxed a press release or used hard copies of photos? Perhaps the fact that PR has survived - and even thrived in - the technological revolution is testament to its enduring importance. Weird Scenes Inside a PR Mine - When taking a proactive approach with the media and inviting them into a client's world, PR people must take care to ensure that the effort is worth everyone's while.
|
 Subscribe and receive targeted press release announcements. Choose from several categories. Sign up today!  Media Searches Reference Tools Journalism Sites Public Relations PR Bookstore Organizations/Assns. Careers |