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PR Fuel: Public Relations News & TipsCast a Positive Spell With Your PR Magic - Everyday people make extraordinary contributions to society without financial compensation or public acknowledgment. Seldom do we hear about PR firms and professionals giving back, but they have a special opportunity to be good corporate citizens. A Day Without PR People - A world without PR is funny until somebody gets hurt. Loading Up the Business Intelligence Arsenal - Here is a selection of books that may give you fresh perspective on leadership, management and the world of work. Hospitable PR - The perfect vacation: a hotel that rolls out the red carpet, sumptuous fine dining - oh, and yeah, of course, analysis of model public relations strategies in the hotel and hospitality industry. A Terminal Public Relations Nightmare - Instead of hyping the opening of the new Terminal 5 at Heathrow, the PR people at British Airways and BAA should have been dreaming up nightmare scenarios of how to handle a potential crisis. And so, of course, the nightmares for which they did not prepare came true. Can Public Relations People Advance Their Careers? - Many PR people are finding themselves staring at a glass ceiling. PR professionals looking to advance within their companies must put themselves on a path to do so. Four Not to Forget - In the fevered race to land a spot on Oprah or a front-page story in The New York Times, many companies neglect the smaller-exposure outlets that can do as much good. Here are four leads not to forget on your PR pitch list. The Alar Scare Opportunity - The original "Alar scare" may seem a dim memory laced with images of an incensed Meryl Streep at a press conference podium and apples rotting in orchards, but the phrase lives on as an idiom for scare tactic-based media campaigns that dupe the hapless populace. Companies and industries facing their own Alar scares survive by not employing scare tactics themselves. Pitch, Pitch, Pitch - Reenergize and fine-tune your email and phone pitches with these well-tested tips from someone who has served on both sides of the PR aisle. When Expanding, Go Local - What happens when a California-based company hires a New York-based PR firm to publicize its expansion into the American Southeast?
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