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PR Fuel: Public Relations News & TipsWalking Away (and Waiting) - For the most part, journalists are our friends. Every now and then, however, a relationship with a journalist takes a bad turn. For the sake of protecting your company, how do you know when to walk away? Does Belief Matter? - Very few PR people are fortunate enough to represent companies, products and services that improve quality of life and help save the world. But what about the rest of us? Super Winners and Losers - As is the case most years, there were some big 2008 Super Bowl winners and losers - both on and off the field. Limited Resources - If one of the most successful retailers in the world has "limited resources" for PR, there is indeed much hope for the small-shop or one-person PR outfit. Tripping Around the PR World - Our PR Fuel columnist found many signs of life, wisdom and foreboding in his gambol through the PR wilds. Among them: publicists cry, too. The Worlds of Corporate Strategy and PR Collide - Wine: high-brow dregs to some, elixir of the gods to others. But who knew there was a PR message-in-the-bottle? Wine.com's recent corporate maneuvers are both gratifying and souring industry palates - and raising questions on how to manage strategic PR. Award Yourself - Have you been a very good PR person this year? Santa may not bring you a jewel-encrusted BlackBerry, but here's your chance to score awards that pay out their dividends in more valuable treasures: prestige and clout. An Ethics Test - How creatively are you willing to interpret ethics to secure high-dollar PR work? Consider the case of Seyferth Spaulding Tennyson. 2008 Public Relations Calendar - The presidential election and the Summer Olympic Games in China are among the major events to look forward to - and plan around - in 2008. Public Relations Home Runs in Short Supply Following Mitchell Report Release - At the game of baseball, they may be pros, but following the release of the Mitchell Report, many players were at a loss in the game of spin.
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